Category: Personal Development

Digital marketing automation

7 Habits Of Highly Effective Digital Agencies

How To Add More Value To Your Customers Now I was driving to see a client at their home for the second time. Because I had been there before at a similar time, I thought it would be no problem to get there again so I didn’t take a map. This was before the days

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Stone Gye’s Reading List

Stone Gye’s Reading List

Feed Your Soul Because friends and clients are always asking, How did you learn that? or How did you come to that philosophy? I am sharing some of the books which have influenced me. Reading is foreplay to an orgasm. Reading is the cultivation of fertile ground in preparation for a crop of heavy and bountiful

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Customer Journey Optimisation

How to Increase CJO with Appreciation Love and WOW

Before the How is… What is Customer Journey Optimisation (CJO)? It is not new. It is merely a way to describe how you give your customers #Love. Since the dawn of selling, those who were focused on providing a WOW experienced for their customers have always excelled. When your life operates from a foundation of

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How To Use Courage to Sexify Your Digital Agency

Digital Agency growth is up globally by an average of 7%. This equates to more than $28 million per annum. Do you have the courage to do what is necessary to be more than forecasted growth? Depending on your focus, it is even more. Do you ever wonder where your next customer is going to

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How To Deliver CJO For You And Your Customers

Customer Journey Optimisation (CJO) is a way of describing the complete experience a customer has in relation to a brand meeting their needs. It includes all social channels, email, SMS and MMS campaigns as well as traditional marketing. CJO is being responsible for every aspect of how your customers can take advantage of the unique

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Supercharge Your Digital Agency

Using What You Have To Be The Best In Your Lane WOW! Supercharge?! That is an awesome word. It can be added to many things and be the bee’s knees. #Supercharged cars, computers, aircraft, human beings and on and on. Before we get into how to Supercharge your agency, let’s break the word down so

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Faith in Action Launched StoneGye.com

When StoneGye.com redesign launched on 01 AUG 2018, the heavens opened, a symphony and angels sang #beautiful melodies and gardens instantly burst with vibrancy and colour. Faith has manifested. Well, that is not exactly what happened. It is how I felt. The reason this is important to you is that if you have ever had

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Digital Freelance Freedom

How to Consistently Register More, High-Value Recurring Customers Why did you become a digital marketing freelancer? Was it for the love of copywriting, developing explosive graphics, developing cool apps that change the world? Research demonstrates the number one reason freelancers do so because of perceived freedom; you want to be free from the confines of

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Disneyfy Your Digital Agency

How To Turn Your Customers Into Raving Fans Dictionary.com defines Disneyfy as: to transform (historical places, local customs, etc) into trivial entertainment for tourists. For the purpose of this article, we will take the marketing understanding, which is to amplify a customer’s experience of a product or service through a story.  Increasing the experience of

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Help, I Have Reached Capacity

3 Steps to Increase Capacity without Increasing the Bottom Line If you are skilled at your digital services craft, it is inevitable you will reach capacity. It is the sweet spot where you have enough work to be profit positive but there is a trade-off with time. Do you sacrifice your most valuable asset to

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