Category: Customer Service

Customer Journey Optimisation

How to Increase CJO with Appreciation Love and WOW

Before the How is… What is Customer Journey Optimisation (CJO)? It is not new. It is merely a way to describe how you give your customers #Love. Since the dawn of selling, those who were focused on providing a WOW experienced for their customers have always excelled. When your life operates from a foundation of

Read More »

How To Deliver CJO For You And Your Customers

Customer Journey Optimisation (CJO) is a way of describing the complete experience a customer has in relation to a brand meeting their needs. It includes all social channels, email, SMS and MMS campaigns as well as traditional marketing. CJO is being responsible for every aspect of how your customers can take advantage of the unique

Read More »

Digital Freelance Freedom

How to Consistently Register More, High-Value Recurring Customers Why did you become a digital marketing freelancer? Was it for the love of copywriting, developing explosive graphics, developing cool apps that change the world? Research demonstrates the number one reason freelancers do so because of perceived freedom; you want to be free from the confines of

Read More »

Disneyfy Your Digital Agency

How To Turn Your Customers Into Raving Fans Dictionary.com defines Disneyfy as: to transform (historical places, local customs, etc) into trivial entertainment for tourists. For the purpose of this article, we will take the marketing understanding, which is to amplify a customer’s experience of a product or service through a story.  Increasing the experience of

Read More »

Why Having a Niche is the Bees-Knees for Your Digital Agency

The topmost attractive traits in humanity, regardless of culture, is Confidence, Passion, Vision and being in Massive Action. It is no wonder that these are the same traits of the most successful digital marketing agencies on the planet. When you niche, it is usually in an area you have unlimited energy and joy for. Let

Read More »

How to Niche-Niche Your Digital Marketing Agency and Why

Create a Flooding of the Right Prospects all the Time Entering puberty is a challenging time for boys. They have dreams of grandeur and feel invincible. It is only the passage of time offering experience and wisdom that allows them to see the folly of their ways. During that time, contemplating how they can date

Read More »

THE PERFECT STORM

7 Ways to Add More Value with What Your Agency Already Has Contrast a little league sports team of under six-year-olds with a national or international professional team. The differences are night and day. This is what is possible when you decide to be the ‘professional’ in your pond as a digital agency. You are

Read More »