Your customers want to feel special and will always pay more for an amazing experience. This is why we start with the persona of who is going to love and need your solution the most and become an authentic fan.
By taking your customers on a journey where they experience exceptional value through personalisation and exceeding their expectations, you create an insatiable, hungry community that is always ready for seconds.
In short, we ensure your irresistible offer looks amazing, tastes delicious and makes the heart sing. It is rarely about the destination. The journey is where magic is cultivated. This being the case, you always want to be optimising your customer’s journey (CJO). It is much more than what conversion rate optimisation (CRO) has to offer because it is focused on the overall experience of a customer through all touch points.
Your customers experience your offer as part of a collective, yet most organisations present their offering as a single point of contact.
When your existing and prospective customers see your offer on multiple channels, it does more than establish primacy. It adds to their overall experience of what your brand says about them and builds the urgency to address the issue only you can solve.
StoneGye.com removes all potential frustrations from the landscape of your brand so your customers are always left with an experience of being touched, moved and inspired. Your website, social channels, checkout processes, sales processes, values and so forth miss the mark when they have not been elegantly organised in harmony to give your community the WOW they are worthy of.
Here is the data… Companies investing in omnichannel systems that make every possible engagement with their customers deeply relevant, valuable and simple (CJO) retain 91% of their customers. By comparison, organisations who have not taken on this approach usually only retain 33% of their customers and have a shorter customer lifespan.
It is more affordable AND profitable to start investing in these systems now than waiting for some vaporous moment in the future. This is because while you are making excuses about why you’re unwilling or delaying creating the best possible relationships you can, others are doing it yesterday.
Most people want to be with those that appreciate, acknowledge and cherish them. Your business is not a thing; it is You. Get into action of having systems that cultivate relationships of love and deep connection with your community. You’re ready.